PRICING
Hire a company, not a tool.
Every plan is a team of specialist agents running your business — confidence-gated, audited, reversible. Priced against the people they replace.
A UK sales rep costs £6–9k a month with overheads · an agency retainer £3.5–10k/mo · a GENESIS team starts at £49.
Explorer
FREE
See it work. One company, a three-agent team, and every action waits for your approval. Free for as long as you like.
- 1 company
- 3-agent team
- 150 actions / mo
- 1 seat
- Approval-only
Operator
£49/MO
Run one real business. A five-agent team works through the day and reports in your morning note. A whole team for a tenth of one junior salary.
- 1 company
- 5-agent team
- 1500 actions / mo
- 1 seat
- Routine work runs without sign-off
Most popular
Growth
£199/MO
Run a few ventures. Eight-agent teams across three companies, plus API access. Your teams learn from what works across other GENESIS companies. Less than one freelancer costs.
- 3 companies
- 8-agent team
- 5000 actions / mo
- 3 seats
- Routine work runs without sign-off
Agency
£499/MO
For people who run businesses for clients. As many companies as you want, the full eight-agent team on each, routine work without sign-off, and a signed record you can hand to every client.
- Unlimited companies
- 8-agent team
- 25000 actions / mo
- 10 seats
- Routine work runs without sign-off
Value-Share
£49/MO + 15%
£49 a month plus 15% of the revenue your company records through Stripe, dropping to 10% above £10,000 a month, never on ad spend. We earn when you do, and you can see every payment it was worked out on.
- Unlimited companies
- 8-agent team
- 25000 actions / mo
- 3 seats
- Routine work runs without sign-off
Regulated
FROM £400/SITE/MO
For regulated businesses: the evidence vault, framework mapping, gap reports and signed inspection bundles, per site. Every regulated action waits for a named person.
- Unlimited companies
- 12-agent team
- 50000 actions / mo
- 10 seats
- Routine work runs without sign-off
Enterprise
LET'S TALK
Your own limits, an uptime agreement and a named contact, for organisations running
many companies.
- Custom companies
- Custom teams
- Custom actions
- Uptime agreement
Value-Share pricing THE LEDGER
Explorer — watch it work, approval-onlyFREE FOREVER
Value-Share plan£49 / MO
Your company records £1,000OUR SHARE £150 (15%)
Your company records £20,000£2,500 (15% THEN 10%)
No revenue recordedNO SHARE DUE
The share is worked out only on payments your Stripe account reports to us, never on ad spend, on a record you can open at any time. The usual share in this market is a flat 20%. Ours is 15%, dropping to 10% above £10,000 a month, and if your company records nothing you pay only the £49.
We run our own businesses on it. Prefer a fixed bill? The other plans are yours, cancel any time.
Every tier, side by side
| Includes | Explorer | Operator | Growth | Agency | Value-Share |
|---|---|---|---|---|---|
| Companies | 1 | 1 | 3 | Unlimited | Unlimited |
| Team size | 3 agents | 5 agents | 8 agents | 8 agents | 8 agents |
| Seats (people) | 1 | 1 | 3 | 10 | 3 |
| Autopilot: everything inside your limits runs | — | Yes | Yes | Yes | Yes |
| Actions / month | 150 | 1,500 | 5,000 | 25,000 | 25,000 |
| Routine work runs without sign-off | Every action waits for your approval | Yes | Yes | Yes | Yes |
| API access | — | — | Yes | Yes | Yes |
| Platform share | None | None | None | None | 15%, then 10% above £10k/mo |
On every plan, three things wait for you however sure the team is: spending or moving money, the first message to someone new, and anything regulated.
Stripe billingCancel anytime
Free plan, no card neededEvery action audited & reversible
Run hot mid-month? Top up 1,000 actions for £15 from your
dashboard when you run out — no plan change. · Questions about approvals, limits or the share?
The FAQ answers plainly →